I was struck by Alexander's ngākau and kaupapa for wanting to see Waikato thrive when I visited the bro in Kirikiriroa - Hamilton a few weeks back. WATCH VIDEO

As he told me stories about the many small design decisions as we walked through some of his studio's (Designwell) projects a few weeks back, it reminded me of a design principle called Hyperlocal Design.

Hyperlocal design is the blending of sustainability with local culture in a way that is much beyond aesthetics.

And with the increasing need for sustainable solutions, hyperlocal design principles can help shape the future of green fit outs, creating spaces that are not only functional but also environmentally responsible.

I believe at the forefront of this movement in Aotearoa are design studios like Designwell, whose approach combines sustainability with local materials, local craftsmanship and storytelling. By using hyperlocal design principles, through their projects they reduce the environmental impact of each fit out while creating spaces that are a reflection of their unique surroundings.

For me, what makes Designwell's kaupapa more impactful is their commitment to the future. It’s not just about creating beautiful spaces—it’s about ensuring that these spaces contribute to the health of the planet.

And by using circular materials like Critical. Cleanstone, for instance, made from 100% recycled plastics and are engineered for durability in high-traffic environments, fit outs become not only visually striking but also sustainable and resilient, providing long-term value while helping to avoid carbon emissions a thousand fold.

Here are my three practical takeaways on ways designers can help contribute to sustainability and local relevance after spending some time with Alex:

🌿 Source Sustainable Materials: Opt for recycled and circular materials like Cleanstone for high-traffic areas, ensuring durability and sustainability in your design.

👴 Design for Longevity: Ensure your spaces are flexible and durable. By using materials like Cleanstone that can be easily maintained or repurposed, you can extend the lifecycle of your fit out and reduce future waste.

🗻 Leverage Local: Use Aotearoa made materials, rely on local talent for project delivery and lean into Mātauranga Māori to reduce transportation emissions, connect your space with the local community and honour Te Tiriti o Waitangi.

I believe a part of the future of our interior spaces lies in sustainable, hyperlocal design. By integrating circular materials, we are not only creating visually appealing spaces but also contributing to the circular economy while telling great stories to those who use and visit your projects.

This video is just a teaser to the project showcase dropping this week so stay tuned!

Ngā mihi nui e hoa for your mean mahi.

#SustainableDesign #CircularEconomy #RecycledPlasticPanels #FitOut #Retail #Hospitality #EcoFriendlyMaterials #HyperlocalDesign #CommercialDesign #GreenBuilding