After 3 years building a recycled materials startup out of a garage and talking with over 300 designers, I finally get it. WATCH VIDEO

Boring. Colours. Matter.

Because when you’re designing a space, you’re not just thinking about a benchtop or the corner of a public toilet.

You’re thinking about how it all FEELS.

The mood.
The palette.
The impact.

While our current Cleanstone colours are bold, punchy, full of story. But they don’t always play well with a soft, minimal palette.

So we’ve made something new.

Introducing our new Earthy Cleanstone Colours.

Terracotta. Sage. And yes, even beige.
Still made from the same 100% recycled plastic
Still full of ingredient texture and material story
Just more versatile.

It’s Cleanstone that disappears into the design so your space can shine.

And like natural stone, no two boards will be exactly the same, but they will blend together mores seamlessly. Don't get me wrong, there's still movement, variation and texture in every sheet - that Critical. signature.

Because this isn’t about turning waste into a showpiece.

It’s about making circular materials the new normal.

Earthy Cleanstone Colours are dropping in 4 weeks on criticaldesign.nz

If you’re a designer working on your next fit-out, or a founder planning a low-carbon build, we made this range just for you.

Let’s stop defaulting to MDF, laminate and imported junk.

You’ve got better options now.

Would love to hear:

What colours are you working with right now?

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