I'm going to put Cleanstone into every bathroom in the world, starting in Aotearoa. And I'm going to share exactly how I'm going to do it.

Big goal, I know. Maybe a bit cooked. But I want to build this one in public and show the journey properly.

Not just the polished wins. The experiments too. What works. What fails. What actually has a shot at working in real bathrooms.

Part 1 starts here. WATCH VIDEO

This panel used to be soft plastic bags.

We’ve been working on new Cleanstone colourways that feel more at home in residential spaces. More neutral. More natural. A bit closer to what designers and homeowners usually want from a bathroom.

That shift has come from a lot of conversations. Can it work in homes? Can it feel calm enough for bathrooms? Can recycled plastic actually look good in that setting?

So we went away and started working towards that brief.

The reason I care is simple.

Most bathrooms get ripped out every 5 to 7 years, and a lot of that material ends up in landfill. Wet areas are also one of the first places materials fail.

So the question for me is:

What if we can make a bathroom material that is made from 100% recycled plastic, fully waterproof, and designed to last longer - would people buy into it?

That’s what this series is about.

This is part 1.

Keen to hear what you reckon.

Would you put something like this in your next bathroom project?

Follow me on linkedin and follow @critical.things on instagram for part 2 of the this series dropping next week.