Most interiors are designed to be ripped out.

MDF, laminate, plasterboard — 80% of it ends up in landfill within 7 years.

Yet somehow… those projects still win awards.

Let’s talk about what separates good designers from great ones - WATCH VIDEO:

• Good designers focus on approval.

• Great designers design for time, teardown and the next person walking into the room.

• They specify materials that carry the story — even when no one’s watching.

Great designers don’t follow trends.
They think about what happens when the fit-out is gone.
They choose materials that are:

• Low carbon

• Circular

• Recyclable

• Made to last

That’s why we started Critical.
To help you design for legacy — not landfill.

We transform plastic waste from NZ into Cleanstone: 100% recycled panels that are waterproof, tough, and fully recyclable at end of life.

If you’re designing spaces for brands, kids, or your own family — ask:

Will this still matter in 10 years?

Or will it be tossed out with the next budget refresh?

Every fit-out is a vote.
Make yours count.

You can:

• DM us if you're mid-spec and need options

• Request a sample at criticaldesign.nz

• Tag a mate who’s working on a new build

Let’s build the future without trashing it.

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