Next time you design a space that needs to leave a lasting impact, start with this.
I sat down with Scott Parker, an exhibition and experience designer, to talk about how he shapes environments that connect with people on a deeper level.
His journey from cabinet maker to designer gives him a rare perspective—one that blends craftsmanship with a deep understanding of how spaces affect us.
Here’s what stood out:
1. Scott doesn’t just think about the physical space. He starts with the visitor—who they are, how they move, what they feel, and what they take away from the experience. It’s not just about designing an exhibition; it’s about designing a journey.
2. Coming from a fabrication background, Scott understands how things are made, what they cost, and how to make life easier for the people installing them. That knowledge means better-built projects, stronger relationships, and fewer surprises on-site.
3. Exhibitions have a short lifespan, but that doesn’t mean materials should. Scott is shifting the way exhibitions are designed by ensuring elements can be reused, reskinned, or repurposed. That’s why he’s worked with Critical. Cleanstone—because materials should have a life beyond a single project.
If you’re designing a space, ask yourself:
Who is it for, and how do you want them to feel?
Are you making life easier for the people bringing it to life?
Can the materials serve a purpose beyond this project?
Check out Scott Parker’s mahi at scottparkercreative.com
And if you’re looking for materials that close the loop on waste, visit criticaldesign.nz.
💬 What’s one project that changed the way you think about design? Drop it in the comments below whānau.