This is New Zealand's official response to Robert Irwin's recent Bonds advert. WATCH VIDEO 😅
"How is it that Kiwi designers are so sustainable? It’s simple. They all specify Critical. Cleanstone."
But in all seriousness, what actually is sustainable design?
I don't think it's about ticking a few boxes. I think it's about designing spaces with the future in mind.
Here are 3 simple principles any designer can adapt into your projects:
1. Use what already exists. Choose circular materials made from waste, not virgin inputs.
2. Will this still hold up in five years? Ten? Will it be easy to maintain? Easy to remove? Easy to reuse?
3. Design for disassembly. Most commercial interiors are replaced every 5–7 years. If we can’t recover and repurpose those materials, we’re simply designing waste.
I believe sustainable is simply thinking through:
What the material is made from
How far it travels
How long it lasts
And what happens when it’s no longer needed
And while I may not be an underwear model, I am encouraged that more designers are switching to Critical. Cleanstone. For the fact that it's made from 100% recycled plastic waste in Tāmaki Makaurau. Near carbon neutral. Circular. Built to be reused, resurfaced, or returned.
A new range of earthy, neutral, or punchy colours will drop soon.
Thicknesses from 3mm to 24mm
If your keen to see what sustainable design looks like in action - Check out the real spaces being built with Cleanstone at criticaldesign.nz
Oh and Robert Irwin... you've got nothing on this. 😅
"How is it that Kiwi designers are so sustainable? It’s simple. They all specify Critical. Cleanstone."
But in all seriousness, what actually is sustainable design?
I don't think it's about ticking a few boxes. I think it's about designing spaces with the future in mind.
Here are 3 simple principles any designer can adapt into your projects:
1. Use what already exists. Choose circular materials made from waste, not virgin inputs.
2. Will this still hold up in five years? Ten? Will it be easy to maintain? Easy to remove? Easy to reuse?
3. Design for disassembly. Most commercial interiors are replaced every 5–7 years. If we can’t recover and repurpose those materials, we’re simply designing waste.
I believe sustainable is simply thinking through:
What the material is made from
How far it travels
How long it lasts
And what happens when it’s no longer needed
And while I may not be an underwear model, I am encouraged that more designers are switching to Critical. Cleanstone. For the fact that it's made from 100% recycled plastic waste in Tāmaki Makaurau. Near carbon neutral. Circular. Built to be reused, resurfaced, or returned.
A new range of earthy, neutral, or punchy colours will drop soon.
Thicknesses from 3mm to 24mm
If your keen to see what sustainable design looks like in action - Check out the real spaces being built with Cleanstone at criticaldesign.nz
Oh and Robert Irwin... you've got nothing on this. 😅