🍗 What if your fried chicken could tell a story of sustainability? Moody's Chicken is upcycling sourdough crumbs and showcasing a fiery Critical. Cleanstone counter made from 100% recycled plastics. Curious? 🔥♻️
I recently sat down with Dinesh, founder of Moody’s Chicken, to learn about his inspiring startup journey and why he chose Critical. Cleanstone for his fiery, bold countertop. Here’s what stood out:
🌟 The Sourdough Crust Revolution
Dinesh took leftover sourdough bread from his other venture, Crafty Baker, and turned it into something remarkable—a sustainable crumb for Moody’s fried chicken! He’s essentially upcycling food, just like we’re upcycling plastics into Cleanstone. Genius, right?
💚 A Manaakitanga-Driven Mission
“Food is my way of showing care,” Dinesh shared. “For my customers, my community, and my team.” From free-range, organic, halal chicken to rethinking how food can be more sustainable, Dinesh’s passion is all about creating impact through manaakitanga (hospitality).
🎨 Design That Pops
Moody’s chose a fiery orange Critical. Cleanstone countertop with white flecks to reflect their vibrant brand identity. Crafted from 100% recycled soft plastics, fishing nets, and packaging, the material doesn’t just look good—it tells a story.
Shoutout to Anson and the Spacebar Design for the incredible install. Using a mitred join technique with 18mm panels, they created a visually striking and durable counter that perfectly ties Moody’s interior design together. Ātaahua!
💡 Why This Matters
Sustainability isn’t just a trend; it’s a business imperative. According to Nielsen, 73% of Millennials and Gen Z prefer brands with a focus on sustainability. Moody’s is a brilliant example of how values-driven design can attract customers while making a difference.
Ngā mihi nui Gerrick, Danielle and the Millé - Hospitality Obsessed Designers whānau for another incredible hospo project. Your creative vision and hospitality expertise is literally ❤️🔥 ... somebody call the 🧑🚒 !!
🌱 If you’re a designer or brand owner, let’s kōrero about how Critical. Cleanstone can help bring your vision to life. Visit criticaldesign.nz or drop me a DM, otherwise I'll drop you.
#SustainableDesign #CircularEconomy #RecycledMaterials #HospitalityDesign #EcoInnovation #InteriorDesign #Cleanstone #GreenBuilding #CreativeSpaces #Manaakitanga #FutureOfFood #DesignForGood #FitOutSolutions