In part 2 of my chat with Gerrick from Millé - Hospitality Obsessed Designers we got deep into why focusing on what really matters—not just trends—is the secret to creating successful hospo venues. WATCH INTERVIEW

Spoiler: It’s about designing with purpose and doing fewer things, but doing them really well. 💡

“What can you tell us about the future of interiors that will help other founders build strong hospitality brands?”

Gerrick's answer? 💬 “There are definitely trends, but we try not to focus too much on them. Instead, it’s about designing with purpose—aligning with the brand’s values, target market, and speaking directly to the customer. The future of interior design is really about doing fewer things, but doing them really well.”

The more I kōrero with Gerrick the more I realise how much they care for customer-centered design, and their focus on crafting meaningful experiences speaks indireclty to the future of design. And we're super grateful that they consider having Critical. Cleanstone in their toolkit to help lead the charge for sustainability while keeping their clients' needs at the forefront.

🔑 Here’s are my 3 key takeaways from this interview:

Design for the brand, not the trend.

Focus on the few things you do really well.

Sustainability is not just a trend; it’s a movement—and brands that embrace it are winning the hearts of their customers. 🌍💚

The hospitality industry is evolving, and it's clear—brands that make sustainability part of their identity are the ones that will thrive. At Critical., we're helping designers create beautiful, sustainable spaces with Cleanstone—100% recycled materials that support the planet and inspire people.

🚀 Pro Tip: If you're looking to create a hospitality fit-out or a space that reflects your brand's values, take a page from Gerrick's playbook and start by focusing on the essentials. What story do you want your space to tell?

👨‍🍳💬 Let’s keep the kōrero going whānau! Drop your thoughts below—how do you ensure your projects align with your brand's vision?

👉 If your working on a sustainable fit out book a 30 min virtual with me here:

https://calendar.app.google/bFR3MK9QGn8E7ZaVA

Or visit criticaldesign.nz for sustainable design solutions that can truly make an impact.

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