What if you could cut waste, lower carbon, and build something award-winning—without changing your design vision?
A few years ago, I thought circularity was just about recycling.
Turns out, that’s only one of the 7 R’s.
If you’re a designer, architect, or brand working on a fit-out—these 7 R’s could help your project win awards and reduce landfill waste:
Rethink – Can you design the same function with less material?
Refuse – Can you cut out virgin plastics, laminates or MDF?
Reduce – Can you shrink your footprint without losing quality?
Reuse – Can you reuse offcuts or re-purpose fittings from another build?
Repair – Can you choose materials that are easy to fix on-site?
Recycle – Are the materials actually recyclable at end-of-life?
Rot – Can anything naturally break down or go back into the land?
I wanted to create a product that supports every one of these R’s - well, as best as I can.
That’s how Critical. Cleanstone launched—panels made from 100% recycled plastic that can be reshaped, reused, and eventually remade again - though it can't rot and return to the land!
and as a former designer, I wanted the product to support design freedom without the waste.
We’ve seen it work with fit-outs from banks to schools.
If you’re in the middle of a renovation or concept stage—might be helpful to ask:
Which of the 7 R’s are you already using? Which ones could you add?
Want a free PDF with real-life project examples applying the 7 R’s in architecture and interior design?
Flick me a message here to reach out at criticaldesign.nz and I'll send it over.
#circularmaterials #interiordesign #architecture #fitout #retaildesign #hospitalitydesign #recycledplastic #cleanstone #sustainablematerials #lowcarbonmaterials #constructionwaste #designwithimpact #materialchoices