When life throws you lemons, make lemonade. When businesses throw you single use plastics, make Critical. Cleanstone.
With 83% of global consumers willing to pay more for sustainable products and services, tomorrow's consumers are increasingly eco-conscious. Their purchasing decisions reflect that.
So, how might businesses reduce its plastic footprint today so that they stay relevant tomorrow? Here are 3 practical tips:
1. Rethink Packaging: Ditch the single-use plastics. Opt for reuse-able and recycled cardboard boxes, paper bags, or even compostable packaging for your products or deliveries.
2. Reimagine Your Workspace: During your next fit-out, prioritise sustainable materials. Explore innovative options like recycled plastic panels like Cleanstone. These offer beautiful design without the environmental burden of traditional materials while being fully circular.
3. Partner with Eco-Conscious Suppliers: Seek out vendors who prioritise sustainable practices in their sourcing and manufacturing. Look for companies committed to the circular economy using recycled, low carbon or bio based content in their products. Support startups and new product innovations trending in this direction.
Bonus Tip: Embrace Transparency! Educate your customers about your sustainability efforts. Highlight your use of sustainable materials in your products or fit-outs. (A 2022 Cone Communications study) found that 90% of consumers are more likely to trust and advocate for brands that are transparent about their social and environmental impact.
Reducing plastic waste isn't just good for the planet, it's good for business. Attract eco-conscious customers, stand out from the competition, and build brand loyalty with these simple steps.
I run a green building materials company called Critical. and we help designers and businesses create beautiful spaces that make our mokopuna proud through Cleanstone. If you're working on a project and are looking for sustainable materials, hit me up by sending me a DM or by jumping onto our website below:
criticaldesign.nz
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