DROP 2 | Cleanstone Hei Tiki – Limited Edition

Kia whakatōmuri te haere whakamua
I walk backwards into the future with my eyes fixed on my past.

This Hei Tiki is the coming together of tradition and innovation — a reminder of where we’ve come from and an invitation to be good ancestors for those who come after us.

Each piece is:

• Digitally carved and hand-finished by matua Jacob Scott and Jason Kendrick from Te Ara Hihiko

• Made from Critical. Cleanstone — our circular material made from 100% recycled soft plastics and commercial fishing nets

• Designed to be fully recyclable, near carbon neutral, and built to last

Limited Edition Drops

Each Hei Tiki drop is strictly limited to 5 pieces only.
One design. Five taonga. Then it’s gone — forever.

We release a new design every two weeks. This means that the photo's shown are of our Gen 1 Hei Tiki - and what you'll receive may be slightly different depending on which drop got yours' from! To access future drops, sign up using the form above and be first to know when the next five become available.

Price: $349
Shipping: Flat $10 nationwide
Size: 115mm x 76mm
Material: 100% recycled soft plastics & fishing nets (Cleanstone)

About the Makers

Critical. is a green materials startup based in Tāmaki Makaurau, creating beautiful, durable, low-carbon materials from waste. In Aotearoa, up to 330,000 tonnes of plastics are sent to landfill each year — we’re on a mission to change that.

Te Ara Hihiko (Jacob Scott) is a renowned Māori architect, artist, and carver known for blending whakapapa and form. Each design holds cultural depth, story, and intent.

Jason Kendrick brings a lifetime of experience across marine, architecture, and CNC production. His precision craftsmanship ensures every taonga is finished to the highest standard.

Follow us on Instagram @critical.things or sign up above to be notified about future drops.
Once each edition is gone — it’s gone for good.