Don't Be a 2023 Relic: Stay Relevant in 2024

Don't Be a 2023 Relic: Stay Relevant in 2024

Who does it better, 1) me... or 2) Michael Jackson? Comment you vote below πŸ˜‚ - SOUND ON.

Watch Video.

Last week we spent the day in Napier visiting some of the people we work with and had a last minute cancellation, so we thought this was the best use of our time πŸ˜‚ . Napier was plastering down with rain so there was no better time to put the Forest Cleanstone to the test as an umbrella!

But let's face it, this is what businesses are doing in 2024 to stay relevant. The rise of TikTok and its virality isn't a fad. (A 2023 report by We Are Social) found that adults now spend an average of 100 minutes per day watching online video, with short-form content leading the charge.

This is what I'm currently learning and experimenting with for Critical.:

1. Embrace the Power of Short-Form Video: Showcase your brand personality by sharing valuable tips and creating skits. Humour is a good vehicle

2. Consistency is King (and Queen): Gone are the days of sporadic social media posting. At Critical. we have a content calendar centred around 5 strategic content pillars.

What are your content best tips for your brand? Share them in the comments below!

I run a green building materials company called Critical. ( and we help designers and brands create beautiful spaces out of beautiful and durable 100% recycled plastic panels called Cleanstone. If your working on a fit out project, hit me up by jumping onto our website or DM me directly. Let's create beautiful spaces that make our mokopuna proud.

PS I'm still learning to move my hips like matua William Waiirua ... don't judge me whānau...

#SustainableDesign #EventDesign #ExhibitionDesign #Cleanstone #CircularEconomy #RecycledPlasticPanels #FitOut #CriticalDesignΒ 


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