I first met Jayden back in 2019 as we were both pitching our products to Auckland Hospital.

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At the time he had one of the world's first water bottles that would decompose in the the wild.

I still remember seeing bold black letters on a while packaging band wraped around what looked like a plastic bottle with the words "This is not plastic".

Over the years he's iterated and refined his products to now the world's most sustainable water bottle brand called Anew - reuseable water bottles made from plant waste bioplastics. And I now see his products everywhere.

His purpose remained the same over the years, but his ideas were iterated on and got better and better with time.

And I believe that's what all great founders do. Same problem, better and better solutions. Weather the challenges in between and remain persistent.

Shot Jayden Klinac for all the hard mahi behind your success bro! Stoked we get to cross paths over the years while sharing the same uncle (Jamie)

And for Laneway Festival, Jayden worked with Critical. to transform their bioplastic bottles into Cleanstone panels, from there he crafted this beautiful and sleek curved bar counter with it!

And the result is stunning, our Cleanstone retained the pastel blue base with flects of dark blue text, subtly sprinkled across the sleek counter - celebrating Anew's brand during Laneway Festival. 

If you are a founer and you're looking to make a statement for your brand, why not consider building it with Cleanstone? It's made from 100% recycled plastics while also keeping carbon emissions to a few grams!

visit cleanstone.criticaldesign.nz and we'll reach out to support your next project!