One New Zealand - tell me your sustainable without telling me your sustainable. WATCH VIDEO
The minute I walked into their Westfield St Lukes Store, I was like 'Farr, what's that sexy customer counter made of?!'✨
It must be Critical. Cleanstone 🤣
💡 Here’s what makes this piece such a standout to me:
100% Recycled Material: Made from our Forest Cleanstone - soft plastics and discarded fishing nets this elegant counter transformed waste into sexiness. 🌊♻️
Thermoformed elegance: The 18mm Cleanstone is heated, bented, shaped and formed over a timber structure a second skin, delivering a sleek, seamless aesthetic. Big ups to the killer craftsmanship of our mates at Dimension Shopfitters (2004) Ltd - Nick Turpin
Seamless design and detailing: The mitred joints were finished so precisely that it feels like one continuous piece of material—elevating the craftsmanship to an art form. Ātaahua!!
Versatility in Design: With shelves and cabinet doors integrated seamlessly behind the counter, Cleanstone performs like traditional joinery materials but with a far more sustainable edge.
🌱 Globally, only 9% of plastic waste gets recycled (UNEP). Projects like this redefine what’s possible in sustainable design and show how construction materials can close the loop on waste while meeting the highest design standards.
🎯 Here are my 3 takeaways about this project that might help elevate your next:
1️⃣ Sustainable materials don’t compromise beauty or functionality.
2️⃣ Attention to detail in craftsmanship can elevate your project to award-winning levels.
3️⃣ Your choices matter—what story do you want your brand to tell to your customers?
🙏 Ngā mihi nui mahana to the One New Zealand whānau for their commitment to sustainability (tēnā koe Pooja Patel), big ups to the talented design team at WARREN AND MAHONEY for your incredible vision and Dimension Shopfitters (2004) Ltd for yet another inspiring installation job - ka rawe.
Whether you’re crafting an award winning retail fit-out or designing a hospitality space, Critical. Cleanstone can support your vision with materials that are versatile, zero waste, and ... nekk level sexy.
If your working on a sustainable fit out project are are looking for materials I'd love to help. Book at time with me here: https://calendar.app.google/nRCPCjtjmkSvYNPB7
or visit criticaldesign.nz to learn more. Let’s kōrero!
#SustainableDesign #CircularEconomy #RecycledMaterials #RetailDesign #Cleanstone #GreenBuilding #InteriorDesign #ArchitecturalCraftsmanship #FutureOfDesign #EcoInnovation #CreativeSpaces