Ever feel like you're busy but not productive? That was me last year—pulled in a million directions, trying to do everything but getting nowhere fast.
This summer, I started working with a business coach, my mate Robert Collier and he guided me to revisit Gary Keller One Thing framework: 'What’s the ONE thing I can do today to achieve my goals, such that by doing it, everything else becomes easier or unnecessary?'
For Critical. , my one thing is clear: scale beyond Aotearoa. This year, I'm focusing on three big goals:
🌏 Expanding into new markets.
💡 Creating products designers love.
♻️ Growing retail partnerships to close the loop on construction waste.
Every morning, I've started to ask myself, 'What’s the one thing I can do today to bring me closer to these goals in such by doing it everything else will be easier or unecessary?' And so far been a game-changer for my focus and productivity.
So, I'd love to hear what’s YOUR one thing this year? Drop it in the comments and let’s hold each other accountable! And if you’re a designer, architect, or founder looking to build sustainably, follow me and Critical. for more inspiration and tools so we can together hit our goals for 2025 instead of just another resolution
#TheOneThing #SustainableDesign #CircularEconomy #ArchitecturalInnovation #FocusAndProductivity #CriticalDesign