Sustainability for this generation is our bottom line. And hospitality brands like🍗🌊 Moody's Chicken and designers like Millé - Hospitality Obsessed Designers are accelerating this shift. Here's why this matters 👇
In my second kōrero with Dinesh Dias, founder of Moody’s Chicken and Crafty Baker, we walked through his stunning new space that screams innovation and care for te taiao (our natural world).
With hand-cut fries and everything made from scratch—Dinesh isn’t just redefining fried chicken; he’s creating a brand that stands for something bigger.
When I asked him why he chose Critical. Cleanstone for his front counter design, his response hit home for me:
💬 "Cleanstone is 100% recycled New Zealand fishing nets and soft plastics. If hospitality can help take away pollution, why wouldn’t we? It’s not why Cleanstone—it’s why not?"
And honestly, he’s right. With only 9% of global plastic waste being recycled (UNEP), businesses like Moody’s are showing us how every decision can make a massive impact.
✨ Why to me Dinesh’s space stands out:
Brand Alignment: The fiery orange tones of Cleanstone beautifully reflect Moody’s bold, vibrant vibe.
Sustainability at the Core: Choosing sustainable materials is no longer optional—it’s the only way forward for businesses to build meaningful connections with customers who value purpose-driven brands.
💡 Takeaways for Hospitality Owners:
1️⃣ Design with your values front and centre. Spaces that tell a story attract loyal customers.
2️⃣ Align every detail of your fit-out with your brand ethos. Sustainability doesn’t just elevate your aesthetic—it creates deeper customer engagement.
3️⃣ Materials matter. Choosing circular materials like Cleanstone isn’t just better for the planet; it’s a chance to lead in a changing industry.
Dinesh, we’re stoked to see Moody’s leading the charge in sustainable hospitality design. Your entrepreneurial journey is inspiring e hoa.
And Gerrick and the Millé - Hospitality Obsessed Designers - I'm loving your fulla's founder-obsessed approach to design that keeps pumping out epic projects. Ngā mihi nui for using our materials.
Gerrick I'll warm up my lap for our next interview bro 🤣
🌱 Ready to create spaces that reflect your brand values and care for the planet? Jump on criticaldesign.nz or book a virtual catchup with me here:
https://calendar.app.google/WKcMz7XNgkR5r4wg6
We’d love to kōrero about your next fit-out project.
#SustainableDesign #HospitalityInnovation #CircularEconomy #Cleanstone #RecycledMaterials #EcoFriendlyDesign #BrandAlignment #GreenBuilding #InteriorDesign #FutureOfDesign #CustomerExperience #DesignForChange