Designers, have you ever unboxed something and thought, 'This is going to change everything?' Watch this reaction and see why Critical. Cleanstone is helping you to make waves in sustainable design!
As a founder, nothing beats that moment when people who use our products experiences it for the first time... and that they love it so much that they make an unboxing video about it! This is perhaps the cutest unboxing video we've ever received from our mates at Hellospace Studio where her young fulla gave us the best feedback! Check it out! 💌✨
When we started Critical. , our mission was clear: help designers create beautiful, sustainable spaces using 100% recycled plastics. But it’s not just about the product—it’s about solving the challenges that designers face every day.
✅ What frustrates you about material choices?
✅ What makes you happy when designing your projects?
✅ What will take your spaces to award-winning levels while caring for the planet?
I honestly obsess over these questions every day. Because as founders understanding the people we're here to serve (in my case designers) —what excites them, what holds them back—is how we make Cleanstone better, more useful, and exactly what they need to bring the creative vision to life.
And from speaking with hundreds of designers here's what Cleanstone was made for:
🌱 Circular by Design: Crafted from 100% recycled ocean plastics and soft plastics, Cleanstone panels let you design with purpose while reducing waste and emissions.
🔨 Easy to Use: Cuts, finishes, and fixes like timber, seamlessly fitting into standard workflows. No special tools or headaches—just design freedom.
🌟 Built for Impact: Cleanstone panels combine durability with aesthetic versatility, making them ideal for high-traffic spaces in retail, hospitality, and commercial projects.
And with over 73% of Gen Z and Millennials prefering brands that focus on sustainability. Beautiful and sustainable spaces is no longer a nice-to-have—it’s a must.
If you’re a designer or founder looking to elevate your next fit-out with zero-waste, low-carbon materials, send me a DM or visit criticaldesign.nz to learn more - I'd love to help.
💬 What frustrates you most about sourcing sustainable materials? Drop your thoughts below—I’d love to hear your experiences.
#SustainableDesign #CircularEconomy #RecycledMaterials #InteriorDesign #GreenBuilding #Cleanstone #EcoFriendlyInnovation #ArchitecturalInspiration #DesignForGood #CriticalDesign