I just figured out how to help the signage and events industry go zero waste and low carbon.

And now I’ve made the material to back it up.

I’ll prove it in under 70 seconds. WATCH VIDEO

Here’s how:

Step 1:

Use materials that outlast the event. PVC signs might only last a weekend. But they’ll stick around in landfill for over 400 years. 3mm Cleanstone is made to be reused again and again—saving waste, carbon and cost.

Step 2: Show your customers you care.

Millennials and Gen Z are expected to control over $1.5 trillion in global spending. They care about sustainability, circularity and honesty. Design for modularity. Make it recyclable. They’ll notice.

Step 3: Don’t greenwash. Coreflute. MDF. Virgin plastic. They’re easy. But not the future. We made 3mm Cleanstone to be 100% recycled, fully recyclable, and near carbon neutral.

Every 3mm Cleastone panel emits only 28grams of carbon.

While a equivalent 3mm PVC board emits approx. 35,000 grams of carbon.

And like all Cleanstone panels, sustainability is just the bonus. Visual appeal and durability are the real reasons why people choose Cleanstone.

If you’ve ever had to pick between design, practicality and sustainability—now you don’t.

3mm Cleanstone is live now.

For signage. For events. For product displays.

Made in Aotearoa. Ships to both NZ and AU.

And it's now LIVE on our website - check it out whānau:

https://criticaldesign.nz/collections/panels

I'd love to get your feedback: What would you use it for? —keen to hear from makers, event teams and designers.