Is it possible to make the most sustainable chopping board in the world…out of plastic?
If it’s made from Critical. Cleanstone—then yeah!
We just launched our first set of chopping boards.
But this isn’t just about product. It’s about what your everyday choices actually mean.
Because while the world says it cares about sustainability, the world also produced over 220 million tonnes of virgin plastic in 2024.
That’s up 7.1% since 2021. And it's all made from petrol chemicals.
So where does that leave us? If you’re feeling overwhelmed, you’re not alone.
But here are 3 small actions you can take:
1. Pressure the brands you buy from. Ask them to design out plastics entirely or move to reusables.
2. Put your money where your values are. Your $$ create demand.
3. And if Critical. aligns with yours, grab one of our latest chopping boards.
Each one is:
Made from 100% recycled food packaging or soft plastic wrap.
Emits over 1000x less carbon than virgin plastic boards
Built to last while fully recyclable at end of life.
They're beautiful and ... solid.
And they just dropped on our website. You can check them out here:
https://criticaldesign.nz/collections/kitchen-knives
Want to help make waste-free, low-carbon living more normal?
This is a start e te whānau!