What if your brand’s plastic waste could be transformed into high-value products your customers will love? ♻️ Here’s how we’re helping businesses close the loop and turn waste into opportunity.
1. You have plastics yes, but you also use products you use or sell whether if it's existing or new. We work with you to identify product opportunities that work for your business whether if it's materials for your next fit out, simple product opportunities like gifts or operational product that you already use you can swap out with an alternative product made using your plastics.
2. At Critical. we've developed a technology platform to transform 23 out of 24 plastic types into a versatile material called Cleanstone. A 1200 by 2400 panel you can use for spatial projects or products. After identifying a product, we will develop a custom Cleanstone panel using your plastics.
3. In partnership with our mates at Spacebar Design we will transform your custom Cleanstone made from your plastics into products for you to buy back to use or sell.
4. As long as the products are fit for purpose we can continually transform your plastics into reuseable, high quality products designed to be reused and last. At the end of life, we can recycle your plastic into new products over and over again.
With only 9% of plastic waste is recycled globally, while the rest ends up in landfills or polluting our oceans (UNEP). Plastics pollution is both our collective responsibility as well as an massive opportunity for brands to speak to what matters to your customers. By rethinking how we use materials, we can redefine what "waste" really means and turn it into an asset that not only is better for te taiao but also help to grow your brand.
💡 Want to know how your business can lead the charge in closing the loop for plastics? Collaborating with us isn’t just about materials—it’s about creating a legacy of sustainable design, winning recognition, and inspiring change.
🌱 Ready to take the next step? Learn more about how we can help bring your vision to life at by visiting criticaldesign.nz or drop me a DM. Let’s close the loop, together by creating great products that will make your mokopuna proud.
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