After many conversations with designers, I've heard a lot say that navigating their clients' common misconceptions while selecting sustainable materials can be a hurdle.

The good news is that many of the perceived drawbacks are often myths. So I put together a list of the most common ones:

Myth #1: Sustainable materials are more expensive.

Reality: While the initial cost of some sustainable options can be higher, consider the life-cycle cost. Sustainable materials often require less maintenance and have longer lifespans, leading to significant cost savings over time.

Myth #2: Sustainable materials compromise on performance.

Reality: Advancements in material science have made sustainable options like recycled plastic panels incredibly durable, highly impact resistant and aesthetically pleasing.

For example, today's Cleanstone Samples 021 & 022 are made entirely of different grades of 100% recycled soft plastics. These mixes of Cleanstone have incredible ductile and impact strength which means you can fold it into shape and cut slots for living hinges that can flex over 30,000 times without fail.

Myth #3: Sustainable materials are limited in design options.

Reality: The diversity of sustainable materials is constantly expanding. From the versatility of FSC-certified wood to the innovative textures of recycled plastic panels like Cleanstone, you can achieve stunning aesthetics while staying eco-conscious.

Ready to confidently integrate sustainable materials into your next project? Here are 3 practical tips:

Embrace Collaboration: Partner with suppliers who prioritise transparency and offer expertise on sustainable materials. They can help you find options that meet your budget, performance, and design needs.

Life Cycle Assessment: As if your suppliers have conducted an LCA so you are well informed from sourcing to disposal. Choose options with lower embodied carbon and explore possibilities for repurposing or recycling at the end of their lifespan, contributing to a circular economy.

Educate and Advocate: Address misconceptions about sustainable materials with your clients and stakeholders. As your suppliers to join your client meetings and share case studies and highlight the long-term benefits, not just the initial cost.

A future that is sustainable often require us to break down expectation barriers together. I'd love to hear what are some of the myths or truths you've heard and are hearing in the comments below!

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