What do you do in a startup when you cannot afford a model?

What do you do in a startup when you cannot afford a model?

When you can't afford a model to sell Critical. Cleanstone, sometimes you just need to rise to the occasion and do it yourself. 

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Here are 3 tips so you too can be the model that rises to the occasion:

1. Lighting: Learn how to use natural light, studio strobes, and modifiers to create flattering and impactful lighting setups. Don't forget to accentuate the curves.

2. Composition: Understand the principles of composition like the rule of thirds and leading lines to create visually dynamic images.

3. Don't be afraid to show off your assets: Tuck in your shirt, twist your torso while leaning into a semi squat to hide the dad bod while reading product descriptions with a dead pan face, like a model would.

By following these tips you too can be the model for your own brand that steps up to the occasion. If you find these tips helpful, help me help future models by re-sharing this post! 😂

Oh, and if you want to learn more about Cleanstone, I run a green building materials company called Critical. (criticaldesign.nz) and we help designers and brands create beautiful and sustainable spaces that make our grandchildren proud.


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