Designers, you asked me for earth-toned, low-carbon panels. So we made 11 that work with every palette — and every brief. WATCH LAUNCH VIDEO

A recent study by American Society of Interior Designers found this:

Nearly 70% of clients now ask their designers for sustainable materials
— but only 20% of designers feel confident specifying them.

Why the gap?

Because most sustainable materials are hard to source, don’t match design palettes or lack the data to back up their claims

So here’s what we did:

We just launched 11 new Cleanstone colours — made from 100% recycled plastic, in a muted, natural palette.

They’re not painted.
They’re not printed.
They’re made from real, recovered waste with natural pigments — and solid all the way through.

These new tones were created in response to over 200 conversations with designers, who said:

“I love the sustainability story,
I just need colours that work with my moodboard.”

So we listened — and made a range that does exactly that.

Avoid 1000 times put carbon emissions when Critical. Cleanstone is used instead of virgin plastic or minerals
• Cleanstone is waterproof, refinishable, and recyclable
• It helps designers meet low-carbon targets without sacrificing control over the final look

These aren’t loud hero colours.
They’re background players — made to elevate timber, metal, and stone.

Designed to work in:
• Retail
• Hospitality
• High-use commercial fit-outs

These new colours are an invitation to solve one of the trickiest parts of sustainable design: specifying materials that look good, last, and tell a better story.

Want to test them in your next project?

Samples are now ready on

criticaldesign.nz

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