This podcast is for anyone who’s ever been told “you’re too much”—or “not enough.”

Every great designer, creative and founder I’ve met has been misunderstood at some point.

By clients.
By the industry.
Even by themselves.

That’s where this podcast starts.

Misunderstood is about the moments most people don’t see—

The rejection emails

The half-built prototypes

The projects no one believed in

The quiet wins that made it all worth it

In this episode, I sit down with Evie Kemp. An artist. A designer. A creative leader who never fit the mould.

We talk about:

Being misunderstood by your own whānau

Staying true to your vision when the world pushes back

Designing for impact, not approval

It’s honest.
It’s not polished.
It’s the stuff we all wish someone had told us earlier.

If you’re an interior designer, architect, or founder building something that feels personal— this one’s for you.

Because behind every award-winning fit-out or zero-waste product line is someone who had to fight to be taken seriously.

You’re not alone.
You’re just early.

Episode drops Friday.
Follow here or @critical.things to get notified first.