How to market and sell your services as an architect or designer

How to market and sell your services as an architect or designer
'How to market and sell your services as an architect or designer' was number 5 on the list of the top 10 questions designers ask on google search.

The market today is busy which is why it's more important than ever to differentiate yourself from the #competition. And one way to do that is to focus on #sustainability.

I've been getting an average of 25,000 impressions and 150 engagements on my LinkedIn posts with images of actual finished projects featuring Critical. Cleanstone, compared to an average of 2,000 impressions and 25 engagements with my other posts. I believe this shows that people are engaged in #sustainablesolutions. It also shows that people engage better where there's social proof.

By showing off the end result of projects where sustainable materials and #recycledplastic panels in your fit-outs and #workspaces, you can not only create spaces that are both #beautiful and better for te taiao - but use it as a unique selling point to potential clients by driving more engagement.

And Best Awards finalist designers like Donna White are leading the way in a new generation of fit outs where circularity sits at the centre of a refined user experience. Hey Donna, here are your requested Cleanstone Samples 014 - a clear and milky clear base with green accents, made from 100% recycled soft plastics and construction plastic waste.

Here are four practical tips for how you can use #sustainablematerials and recycled plastic panels to market and sell your services more effectively:

+ Make sure to highlight your commitment to sustainability in your marketing materials and on your website. Let potential clients know that you use sustainable materials and recycled plastic panels in your work.

+ Show off your mahi! Share photos and videos of your completed projects on social media and your website. This will give potential clients a good sense of your style and capabilities.

+ Whanaungatanga is important. Team up with other businesses that are also committed to sustainability. This could include sustainable furniture manufacturers, interior designers, or even other businesses in the property sector.

+ Do the mahi with your hapori and get the treats! Volunteer your time to sustainable causes. This is a great way to get your name out there and build relationships with potential clients.

By following these tips, you can position yourself as a leader in sustainable design and fit-out. And this might also help you attract more clients and grow your mahi.

Lastly if you found any of this useful, I run a green building materials company called Critical. ( and we're passionate about supporting brands, architects and designers create beautiful and sustainable spaces using 100% plastic waste. If you would like to request a materials sample box or book a conversation with me, send me a DM!
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